About me

Mikael Persson; founder and photographer at Stone Valley Media AB.

I believe the best photographs do more than show what someone looks like. They communicate personality, confidence, emotion and presence.

That belief is at the heart of Stone Valley Media.

I photograph people in many different stages of life and for many different reasons. You may be looking for a portrait that finally feels like you, photographs that preserve an important moment, or professional images that strengthen how you and your business are perceived. Whatever brings you here, you do not need to be experienced or naturally comfortable in front of a camera. Helping you feel relaxed, confident and well guided is an important part of my work.

Before I begin photographing, I take the time to understand you, your expectations and the purpose of the images. During the session, I provide clear and natural direction without forcing you into poses or expressions that feel unfamiliar. The goal is not to transform you into somebody else, but to bring forward the strongest and most genuine version of who you already are.

My photographic style is warm, natural and refined, with a Scandinavian sense of simplicity and timelessness. I pay close attention to light, surroundings, composition and small details, while preserving natural skin texture, real expressions and individual character. The result should feel polished and professional, but never artificial.

My clients range from individuals, couples and families to entrepreneurs, senior executives and established businesses. Some arrive with a clear vision, while others simply know that they need better photographs. In both cases, I help shape the idea, choose the right setting and create a session that supports the final purpose.

For private clients, that may mean capturing personality, relationships and moments worth remembering. For professionals and businesses, it may mean creating credible, distinctive imagery for websites, social media, press, personal branding, recruitment or corporate communication.

I approach every assignment with the same level of preparation, curiosity and respect. You are not simply booking time in front of a camera. You are investing in a carefully planned experience and photographs created to remain valuable long after the session is over.

If you are looking for photography that feels personal, professional and genuinely connected to who you are, you have come to the right place.